No bookmaker today can do without an app. Customer behaviour has changed considerably in recent years. The majority of players no longer place their bets on a PC, but simply on the go via smartphone or tablet. Especially with live betting, this trend is very, very clear. Who wants to sit in front of their computer during a match to bet on their favourite teams?
Features of a good sports betting app
Of course, there are many differences between the different apps, but below is a brief description of what to look out for.
Betting offer
The offer varies greatly among the different bookmakers, the most important matches can of course be found with everyone, both in the app and on the site. Usually the offer is the same, so it’s the choice of the bookmaker who determines the offer in your app and not whether the offer at the same bookmaker is different between the site and the app.
As far as apps are concerned, it is especially important that the full range of bets is available. This does not only apply to the number of sports, but also to the types of bets that are possible. For example, bets such as handicaps, Over/under targets or other variants should also be available.
The basis of any good sports betting app should be the live offer. Especially for matches that are currently in progress, the ability to place a bet quickly is necessary. You need to be able to respond to scores and opportunities within seconds. This works almost exclusively via smartphone or tablet. Some of the best sportsbook apps also have the option to watch livestream broadcasts from anywhere via the app.
Deposits and withdrawals
Did you find a lucrative bet but no money in your account? Then you need to be able to make a deposit in real time via the app. In any good app, deposits must be possible free of charge via credit card (Visa, MasterCard), e-wallet (PayPal, Skrill, Neteller), direct booking systems and prepaid methods.
Payouts must also be possible via the app. Most bookmakers complete these within 24-48 hours of request and after checking their winnings.
Customer service
Problems and questions can arise at any time, even with mobile betting. The best customer service can be reached directly through the app. A live chat is often integrated into the latest mobile websites, where players can chat directly with the service staff. Alternative contact options are usually a telephone hotline and available e-mail support. If there are technical problems with the app, most bookmakers also have a separate service that specializes in solving this problem…
In addition to customer service, you can also access the FAQ menu in the best apps, where the most important questions were answered in advance. However, according to our experience, the mobile help menu is usually not as extensive as in the desktop version.
Usability of the app
A very important point for a good app is, of course, its usefulness. If you have to spend hours searching for a match or for the right odds on a smartphone, you will soon have the tendency to leave out betting via an app. All options in an app should be easy to use for the players. In our experience, three or four clicks to place a quick bet are the maximum for a good app. It should also be easy to switch quickly from single to combination or system bets via the app.
Visually, the bookmakers’ apps are usually a copy of their websites. Especially the first impression is important for many players. But whether an app has a green, black, blue or yellow background does not matter in our assessment. The visual aspect is in any case a subjective quality characteristic. It is important that the bookmakers do not burden their apps with unnecessary advertisements. Less is more…